Your savings math

You're renting a stack you could own.

Add up what you spend each month on tech and marketing. We'll show you what you'd keep by owning a lean, AI-run system instead of renting one forever.

Enter your real numbers. Everything recalculates live. Nothing is stored or sent.

Step 1 · What you spend today

Your current overhead

Estimate what you pay for each of these right now. Not sure? A rough number is fine, you can adjust it.

Not sure? Start from a profile

Your rented stack

What you pay vendors and platforms

You spend

$8,160 / year

$680/mo

The Prickled path

Owned assets, AI-run, on a lean tool budget

~$100/mo

The whole tooling budget Prickled runs on, mostly free-tier plus a couple of paid seats.

Your own site and brand, not a monthly rental
AI does the work agencies charged you for
Free-tier tools replace the subscription sprawl
You own it, and it gets cheaper as you learn it

Rented vs owned, side by side

You pay

$680/mo

Prickled

$100/mo

Step 2 · What you'd keep

You stop renting

$580

every month

First-year savings

$6,960

back in your pocket

Three-year savings

$20,880

over 36 months

Overhead cut

85%

of what you spend now

That's $6,960 in year one, and at the end you own the asset instead of a stack of receipts.

These are your tooling savings before any Prickled service fee. The service is separate, and we set it together on your free consult.

Step 3 · How your number compares

You're not imagining the leak

Published 2026 benchmarks for what small businesses and nonprofits actually spend on their digital stack.

Average all-in overhead

$1,634/mo

≈ $19,600 a year, tools plus marketing

Typical (median)

$675/mo

The middle business, ≈ $8,100 a year

Agency retainer

$500–$1.5k

per month, ongoing, on top of tools

Subscription creep

10 → 14

tools you think you run vs actually billing

You entered $680/mo. That's below the typical owner's $675/mo, and well under the $1,634/mo average. Most of it is still money you could keep.

Why we're different

Saving money is where everyone stops.

Every tool and every guru sells the same promise: AI saves you time and money. True, and not enough. Time and money you don't aim anywhere just leak back out.

What everyone sells

AI saves you time and money.

What a prickle adds

A real strategy, and a tight circle building alongside you, that turns that saved time and money into compounding wins: a flywheel that builds toward the goal you actually set.