AI strategy & empowerment

Free AI Tips

Notes on AI strategy, antifragile personal brands, and making AI the driver of your economic engine. Things you can own and use.

 ·  8 min read  ·  AI Strategy

Your AI Remembers Everything. That's the Problem.

Everyone organizes their notes. Almost nobody organizes their AI, and the AI is the one reading everything on every turn. PARA sorts by how actionable something is, not by subject. Four moves, and the three things an audit always finds.

Run the four moves

 ·  8 min read  ·  AI Governance

Has Your AI Ever Told You No?

Almost every AI policy governs the human at the keyboard. The person was not the one hallucinating. The three layers of AI governance, the conduct layer almost nobody builds, and a thirty-second test.

Take the test

 ·  6 min read  ·  AI Governance

5 Things to Never Paste Into an AI Chat

The model is not the risk. The paste is. Five inputs to keep out of any AI chat, the reason for each, and the one-page policy you can write in an hour. Governance does not have to start where it is meant to end.

Read the five

 ·  18 min read  ·  AI Strategy

AI Doesn't Rank Your Website Anymore. That's Not the Same as Not Needing One.

AI doesn't rank your website anymore. That is not the same as not needing one. Mentions are made on rented ground and only one address is yours. What answer engines actually reward, the login wall almost nobody is pricing in, and the counter-evidence.

Read the evidence

 ·  Field tool  ·  Free, no email

The Reference Folder: Give Your AI Current Knowledge

Every model has a training cutoff. The software you use every day does not. That gap is why your AI describes a menu that moved and sounds certain doing it. Pick your tool, take a paste-ready instruction and a downloadable Claude skill, and stop letting it guess.

Build your reference folder

 ·  9 min read  ·  AI Strategy

Write One File. Stop Re-Explaining Yourself to AI.

Most AI frustration is a missing brief, not a weak model. The seven blocks of a claude.md standing-orders file, a free fill-in-the-blank template, and the PARA structure that keeps it working.

Get the template

 ·  Free tool  ·  AI Strategy

ROMTI: What Your Prompts Actually Cost

Paste a real prompt, pick your model across Claude, Gemini, Copilot, ChatGPT and Grok, and watch the bill build. Most people find their own words are under 1% of it.

Run the simulator

 ·  6 min read  ·  AI Strategy

AI Ownership: The Trend the SaaS Wave Didn't See Coming

Enterprise models vary and careers change, but your foundation shouldn't. A 30-minute guide to owning your own AI, so your setup, skills, and strategy outlast any platform.

Read the guide

 ·  4 min read  ·  AI Strategy

What Using Fable 5 Taught Me About Return on Token Investment

I spent 75% of my time with Claude's Fable 5 not using it. That was the plan. Strategy is everything with AI, and here's the metric worth stealing: Return on Token Investment.

Read the essay

 ·  11 min read  ·  AI Strategy

Microsoft 365 Copilot, in the Right Order

Don't adopt Copilot backwards. A goal-first playbook: set the goal, sequence your AI (Claude first, then Copilot), then use Wave 3 agents to execute across Excel, Word and Outlook.

Read the guide

 ·  3 min read  ·  AI Strategy

Building an Anti-AI Brand Isn't the Flex You Think It Is

The compassion and relatability you gain now by positioning against AI isn't worth the credibility you'll lose later. AI is a maximizer of your gifts, and it's in a malleable state where the choices we make right now decide what comes next.

Read the essay
More is coming.
New essays land here first. Follow along on LinkedIn or start your own build.
Follow on LinkedIn